New York Life

New York Life is a Fortune 100 company with 175+ years of experience providing life insurance and financial guidance. Their business is built on an extensive network of agents, and they’re facing new competition from insure-tech products.

At argodesign, we evolved their main website to demonstrate that customized solutions from New York Life agents far exceed the value of add-to-cart options. I new navigation copy and content for ~35 pages that also incorporated the new strategy of protection-powered growth, communicating that New York Life offers much more than insurance.