Future Standard

FS Investments combined with Portfolio Advisors in 2023, establishing one of the alternative investment industry’s leading platforms for private equity, credit, and real estate solutions. Two years after this transformation, FS Investments became Future Standard.

argodesign worked with Future Standard to help launch their new brand identity. In the first stage of the project, I established a new brand voice and a set of video content guidelines. In the second stage, I leveraged those guidelines to write a kinetic typography video to launch the rebrand on social media.